HP Role of Print — US Research Study
Print Research
Intelligence
Explore the full findings from Horizon Strategy's HP Role of Print study — 143 depth interviews with ITDMs and End Users across SMB to Enterprise, covering print volume trajectories, Jobs To Be Done, CX pain points, and the Mitigate vs. Pivot strategic framework.
143 Depth Interviews
ITDMs and End Users across SMB, Mid-Market, and Enterprise — 11 verticals including Healthcare, Financial Services, Retail, AEC, Public Sector, and Real Estate
The Print Gap
ITDMs underestimate End User print needs. End Users print more than ITDMs believe — and both groups are wrong about WFH print demand
The Workflow Dependency
Print is embedded in how work actually gets done — not a preference, but a process requirement. Removing it breaks workflows that organisations have not yet replaced
Mitigate vs. Pivot
HP's strategic framework: slow the decline with a 5-layer needs pyramid, or embrace the pivot to phygital and digital workflow acquisition
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